Google introduces AI-powered updates to Search and Lens, enhancing visual and audio search features while incorporating ads in AI-generated results.
AI-Driven Visual & Audio Enhancements Google Lens will receive new features, including:
Video understanding: Users can now ask questions about videos they capture, with AI analyzing both video content and spoken queries.
Voice input: Lens now supports voice-activated questions about photographed objects.
Enhanced shopping results: Lens provides more detailed product information, including reviews and price comparisons.
These updates are rolling out globally to Search Labs users in the Google app, initially for English queries.
Expanded Circle to Search Google’s Circle to Search feature now supports song identification and is available on over 150 million Android devices.
AI-Organized Search & Discovery In the U.S., Google is launching AI-organized search results, starting with recipes and meal inspiration. The AI Overview design now features links to related web pages within the content.
Ads in AI Overviews Ads will appear in AI Overviews for relevant searches in the U.S.
Market Context These AI advancements come as Google faces competition from Microsoft’s Bing, enhanced with ChatGPT, and OpenAI’s potential entry into the search space with SearchGPT. As Google integrates more AI into its products, concerns over privacy, web traffic, and market dominance may intensify.
Expanded Circle to Search Google’s Circle to Search feature now supports song identification and is available on over 150 million Android devices.
AI-Organized Search & Discovery In the U.S., Google is launching AI-organized search results, starting with recipes and meal inspiration. The AI Overview design now features links to related web pages within the content.
Ads in AI Overviews Ads will appear in AI Overviews for relevant searches in the U.S.
Market Context These AI advancements come as Google faces competition from Microsoft’s Bing, enhanced with ChatGPT, and OpenAI’s potential entry into the search space with SearchGPT. As Google integrates more AI into its products, concerns over privacy, web traffic, and market dominance may intensify.
